Summer Fashion: Trends and How to Embrace Them

Summer arrives with a promise: that of softer, more natural fashion, and decidedly feminine style. Gone are the garish trends and logos everywhere, this season, it's a return to the essentials, with character to spare.

We've dissected the runways, scrutinized street styles, and tested the pieces for you. Here are the 7 trends that really matter, and how to adopt them without breaking the bank.

Trend 1: Linen, everywhere and for everything

Linen is no longer reserved for Provence vacations. This season, it invades everyday life: linen dresses, pants, blouses, and even accessories.

How to adopt it: Start with a cotton-linen blouse that you can wear at the office as well as at Sunday's market. The wrinkles in linen are not a defect, they're its charm.

Trend 2: Earth tones

Terracotta, sand, khaki, rust, camel. The palette of summer is inspired by nature. These warm colors suit almost all skin tones and match each other effortlessly.

How to wear it: A monochromatic set in sand tones is the most modern and effortless piece of the season.

Trend 5: The off-the-shoulder long dress

The star piece of the summer. Flowy, feminine, elegant without effort. Worn with flat sandals during the day and heels at night. Our selection of long dresses embodies this trend perfectly.

Trend 6: Sport-chic (again, but better)

Athleisure doesn't go away, it evolves. This season, it's more refined: high-waisted leggings cut like pants, sports bras worn like tops, minimalist sneakers.

Trend 7: Hair accessories

Silk scrunchies, acetate claw clips, mother-of-pearl barrettes, hair becomes a whole new area for fashion expression.

Our summer selection

We've put together a selection of pieces that embody these trends, without the runway prices:

• Our best-sellers, the most popular items
• Beach & vacation looks, from sand to aperitif

Summer, it's your moment. Dress it well.